About Melaleuca: The Wellness Company
In 1985, Melaleuca: The Wellness Company opened its doors debuting eight personal care products that drew on the natural powers of Melaleuca Oil. Since then, Melaleuca has become the manufacturer and distributor of more than 400 superior products. The safer-for-your-home EcoSense product line from Melaleuca is only part of the wide array of health and wellness products that include health and nutrition products, cosmetics, personal care products, home care products, medicines and treatments, baby care products, and essential oils. A pioneer and innovator in the world of health and wellness, Melaleuca now distributes products to millions of households every month and maintains a 96% retention rate, which means that satisfied customers continue coming back for Melaleuca’s exceptional products offered at reasonable prices.
Melaleuca’s Founding
Nearly 40 years ago, Frank VanderSloot saw great potential in the idea of a company offering safe and effective products that draw upon the natural qualities of Melaleuca Oil. That natural approach with Melaleuca Oil eventually expanded into household cleaners. Melaleuca Oil, also called tea tree oil, is known for its antiseptic and analgesic abilities. Many traditional brands utilize harsh chemicals, like chlorine bleach, ammonia, and quaternary disinfectants, as a shotgun approach to cleaning, but Melaleuca scientists opted for natural ingredients carefully combined to create products that are just as effective but better for the end consumer’s health and the health of the environment.
Melaleuca: The Wellness Company is determined to provide families across the globe with products that are safe, effective, and eco-friendly. Melaleuca’s guiding mantra is found in their mission: “To enhance the lives of those we touch by helping people reach their goals.” Using that mentality as a foundation, Melaleuca rolled out eight original products that drew on the combined power of Melaleuca Oil, and the company today has hundreds of products that are effective, healthier, and safer.
Melaleuca: A Pioneer in Health and Wellness
By building from a foundation of excellent products and a service-oriented mission, they have grown into one of the largest online wellness retailers in North America. Five years after Melaleuca opened their doors, they were listed in the Inc. 500 and remained there for five consecutive years before being added to the Inc. 500 Hall of Fame—only 54 other companies were in the Hall of Fame at that time. In May of 1994, Melaleuca took their first international step by expanding into Canada. And today, Melaleuca operates in 20 countries and territories around the world.
With 5,400 employees across the globe, the Idaho-based company now ships health and wellness products worldwide directly to households who have fallen in love with Melaleuca’s commitment to safer, effective, affordable products. And these households reach into the millions, 96% of whom continue to shop every month, resulting in annual revenues of more than $2 billion. These satisfied customers have caught on to Melaleuca’s dedication to providing better value while helping customers live healthier, more vibrant lives. With cutting-edge innovation and a shop-from-home business model that keeps up with the demands of the day, Melaleuca has a bright future.
Inspired by Nature, Proven by Science
Melaleuca’s unique products and business model make them stand out when compared to national competitors. Melaleuca products use the power of nature and cutting-edge science to offer benefits not found in grocery store brands. Melaleuca’s innovative scientists seek out the best solutions from plants and essential oils to offer natural ingredients that support a healthy home and a healthy environment. These scientists work hard to unlock the best of science and nature. We look to nature for solution and refine them with clean, safe science to develop the best solutions and alternatives to the caustic chemicals found in many household products.
Melaleuca offers these exclusive products directly to the end consumer, so shoppers explore Melaleuca products from the comfort of their own home after learning about the products from a trusted friend. And because Melaleuca relies on this word-of-mouth marketing, they aren’t tied to traditional marketing avenues of retail distribution like other grocery store brands. This allows Melaleuca to put those savings right back into enhancing their products. Many competitors invest nearly two-thirds of the total cost of their products to traditional marketing, branding, and retail distribution. Melaleuca is different. They invest those funds into cutting-edge research and higher-quality ingredients while still making their products affordable for the end consumer.
Product Development at Melaleuca
From the beginning, Melaleuca has refused to compromise on quality. Product development at Melaleuca continues to be innovative, leveraging the power of nature enhanced by science to deliver total health and wellness to their customers in every walk of life. Melaleuca began with a modest offering of eight products and now offers over 400 health and wellness products for their customers.
Those 400 health and wellness products span across several household categories: home cleaning and laundry; high-quality supplements; fitness, nutrition, and weight loss; personal care; premium skin care, hair care, and cosmetics; medicine and treatments; healthy snacking; and essential oils. Every product is created with the end consumer in mind, so if a product isn’t (1) superior to its competitors or (2) offered at a much better price, Melaleuca doesn’t sell it.
This focus on delivering superior products is captured in Melaleuca's founding axiom, “Exceptional products at reasonable prices,” which has served them well and keeps customers coming back month after month and year after year.